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One of the largest consumer markets of the world India is made up of lots and lots of small consumers each earning and spending just a little bit that adds up to a lot It is served by millions of small suppliers oozing innovation and customer intimacy and is powered by digital infrastructure that does billions of unique and small transactions every day In her new book Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer Lilliput Land How Small is Driving India s Mega Consumption StoryInteresting Insights into the India that is numbers and the media doesn t cover beyond superficial attempt Also gives an insight to business men and entrepreneurs on the opportunity unutilised by the MNCs Kindle Edition
| Lilliput Land: How Small is Driving India's Mega Consumption Story By Rama Bijapurkar |
| 9357083790 |
| 9789357083799 |
| English |
| 311 |
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Rama Bijapurkar is one of Indias most respected thought leaders on market strategy and consumer related issues in India She is also a keen commentator on social and cultural changes in the evolving liberalizing India She has her own market strategy consulting practice and works with an impressive list of Indian and global companies guiding the development of their business market strategies She describes her mission as bringing market focus to business strategy. Kindle Lilliput land Rama serves as an independent director on the boards of Infosys Technologies CRISIL Axis Bank Godrej Consumer Products Give Foundation a not for profit company and Mahindra Holidays Resorts India Ltd. Liliput landscape construction An alumna of the Indian Institute of Management Ahmedabad Rama cont Rama Bijapurkar is one of India s most respected thought leaders on market strategy and consumer related issues in India She is also a keen commentator on social and cultural changes in the evolving liberalizing India She has her own market strategy consulting practice and works with an impressive list of Indian and global companies guiding the development of their business market strategies She describes her mission as bringing market focus to business strategy. Lilliput Land nonfiction text Rama serves as an independent director on the boards of Infosys Technologies CRISIL Axis Bank Godrej Consumer Products Give Foundation a not for profit company and Mahindra Holidays Resorts India Ltd. Nonfiction Lilliput landscaping An alumna of the Indian Institute of Management Ahmedabad Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors. Lilliput Land epubor Rama s work experience has been in market research and strategy consulting and includes leadership positions with McKinsey Company MARG now AC Nielsen India and full time consulting with Hindustan Lever now Hindustan Unilever India site_link.