Ponderings of a PPC Professional: Revised \u0026 Expanded By Kirk Williams

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It s future and evolutionShould you bid on your own brand in Google 11 reasons your Conversion Rate droppedIs the marketing funnel still applicable today yes and here s why How to not strangle the marketing funnel with PPCThe problems of attributionHow to best think about attributionHow the role of data and automation should inform PPC decisionsHow Platforms like Google should think about the role of automationHow to avoid unnecessary stress in your PPC we ll revisit the different pricing models by PPC agencies to find the best and Who should buy this book Whether you are just beginning in PPC.

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I found this a good synopsis of the current state of PPC including many of the challenges and opportunities those of us in the industry have been pondering. EPub Ponderings of a PPC professional liability I must say the gas analogy at the end was amusing in the it s so funny because it is sadly true sense Kindle Edition

Ponderings of a PPC Professional: Revised \u0026 Expanded By Kirk Williams
9798986030661
English
160
Kindle Edition
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In this revised and expanded version of Kirk William s popular PPC book Ponderings of a PPC Professional Kirk brings nearly 70% new content to paper to help digital marketers think deeply about Google Ads than ever before As with his first edition Kirk focuses this book on asking questions about the philosophy that undergirds Pay Per Click PPC marketing in Google Ads and Microsoft Ads while leaving many questions to be answered by the reader If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices then this is not that book If you are looking for a book to help you think deeply about Google Ads so you become a better overall marketer then grab a copy now In this book you can expect to dig into the following crucial topics for any digital marketer to Paid Search Keyword or a seasoned professional hoping to reconsider how you think in a changing world PPC Ponderings revised updated is an important read It also makes an excellent option as a college marketing textbook because of its willingness to look into broader digital marketing themes and philosophies Ponderings of a PPC Professional Revised u0026 Expanded $Ponderings of a PPC Professional: Revised \u0026 Expanded$ .

, Book Ponderings of a PPC professional resume As a long time PPCer sometimes it is good to see others in the space sharing similar experiences thoughts and insights