The Smart Advertising Book: How to deliver advertising that grows your brand (Concise Advice) By Dan White

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Brands today have a bewildering array of ways to communicate with their target audience To succeed brand owners need to know how to identify the best combination of media and how to create effective content A lot of advertising is ill chosen and poorly executed understanding how to harness its potential provides strong competitive advantage This book offers guidance to company leaders marketers and entrepreneurs in delivering effective advertising It presents a summary of all the latest evidence and thinking about successful advertising in a clear accessible way with inspiring examples and the author s trademark frameworks analogies and hand drawn illustrations The Smart Advertising Book How to deliver advertising that grows your brand Concise Advice This book is full of insights to help make your advertising effective Although each chapter is short and concise I recommend you take a break in between to digest as it s still a lot of information to absorb. The smart advertising bookw review It s evidence based and can be your guidebook bible to look at and refer to when executing advertising English

The Smart Advertising Book: How to deliver advertising that grows your brand (Concise Advice) By Dan White
1915951186
9781915951182
English
160
Paperback
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The Smart Advertising Book: How to deliver advertising that grows your brand (Concise Advice)Dan White is the author of The Cactus Eaters How I Lost My Mind and Almost Found Myself on the Pacific Crest Trail a NCIBA bestseller and Los Angeles Times Discovery selection and Under The Stars How America Fell In Love With Camping which Wild author Cheryl Strayed described as the definitive book on camping in America He has taught composition at Columbia University and San Jose State and currently teaches a Zoom based memoir and personal essay workshop and writing class He is a former contributing editor of Catamaran Literary Reader and received his MFA from Columbia University He lives in Santa Cruz California with his wife and daughter Visit his website at danwhitebooks. The smart advertising booky 2023 com Dan White is the author of The Cactus Eaters How I Lost My Mind and Almost Found Myself on the Pacific Crest Trail a NCIBA bestseller and Los Angeles Times Discovery selection and Under The Stars How America Fell In Love With Camping which Wild author Cheryl Strayed described as the definitive book on camping in America He has taught composition at Columbia University and San Jose State and currently teaches a Zoom based memoir and personal essay workshop and writing class He is a former contributing editor of Catamaran Literary Reader and received his MFA from Columbia University He lives in Santa Cruz California with his wife and daughter Visit his website at danwhitebooks.com site_link.