The Smart Advertising Book: How to deliver advertising that grows your brand (Concise Advice) By Dan White
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Brands today have a bewildering array of ways to communicate with their target audience To succeed brand owners need to know how to identify the best combination of media and how to create effective content A lot of advertising is ill chosen and poorly executed understanding how to harness its potential provides strong competitive advantage This book offers guidance to company leaders marketers and entrepreneurs in delivering effective advertising It presents a summary of all the latest evidence and thinking about successful advertising in a clear accessible way with inspiring examples and the author s trademark frameworks analogies and hand drawn illustrations The Smart Advertising Book How to deliver advertising that grows your brand Concise Advice This book is full of insights to help make your advertising effective Although each chapter is short and concise I recommend you take a break in between to digest as it s still a lot of information to absorb. The smart advertising bookw review It s evidence based and can be your guidebook bible to look at and refer to when executing advertising English
The Smart Advertising Book: How to deliver advertising that grows your brand (Concise Advice) By Dan White |
1915951186 |
9781915951182 |
English |
160 |
Paperback |
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