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Helpful way to think of communicating If you re communicating internally or externally and aren t we all this is a must read to ensure your broadening your audience and not inadvertently excluding entire groups How we interact is changing and it can be hard to know if you re doing it right especially for those of us who grew up in a different era Dr O Ryan provides a great guidebook with humor insight and no judgementacknowledging that this is a big adjustment for some of us who need these insights English

What’s Behind Your Brand?: A Style Guide for Humanizing Your Content By Jen O'Ryan

9798887971032

English

146

Kindle Edition

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site_link post a commentThis book is intended for anyone who designs writes publishes or selects content for humans What s Behind Your Brand provides a unique perspective on how word choice and images can bring people in or shut them out of your brand s message Dr Jen O Ryan dives into the nuance of writing publishing and designing content in which your audience is genuinely reflected She outlines ways to incorporate the human experience and remove barriers that detract from your message Through humor heartfelt anecdotes and a deep understanding of human behavior Jen breaks down the why behind the how and provides examples for practical application The result is a guide on peeling back your brand and moving content from optimized to humanized Wha t s Behind Your Brand explores Patterns across images and language absences bias inequities appropriation stereotypes Unexpected places where bias and other barriers can hideCommon issues alternatives and how to avoid them in the first placeStrategies for navigating change within your organization and within yourself What s Behind Your Brand A Style Guide for Humanizing Your Content.