Book The Howard Gossage shower

The Howard Gossage Show And what it can teach you about advertising fun fame and manipulating the mediaAs much as I d like to credit the hard work of Steve Harrison and Dave Dye in collecting collating and contextualising this book let s face it I read this to spend time in the company of a genius So thanks to both of those men in allowing that to happen Howard Gossage was a bona fide genius In this collection of his work you ll see ideas strategies and campaigns that pave the way for pretty much everything that works in today s advertising industry. The Howard Gossage Show book This is the book that proves it This morning I saw an advert lionising Henry Warburton founder of the bread company I saw conversational copy exhorting the reader to take banking less seriously And of course reams and reams of socially conscious marketing about the green agenda. The Howard Gossage showdown calculator You ll find all of that here In 1956 and 1959 and 1961 and of course on page 130 onwards where the 1st International Paper Airplane competition brings together virality and social sharing and interactivity and some of Jerry Mander s absolutely brilliant longform copy. The Howard Gossage showingvault It s a book you ll read cover to cover And then that ll sit on your desk to inspire exhort and impel you to do better work Work that makes a difference. The Howard Gossage showbiz Because after all changing the world is the only fit work for a grown up 0957151535