Mine Your Language: Influence, Engage, Predict By Abhishek Borah
Cars dinoco all mine languages
Modern take on it What I learned from this book 1 What are the three components that can make a social media post viral This is the era where a viral social media post can change your life We can see three common factors in all the viral posts The author discusses them here Research strongly suggests IMIs Improvised Marketing Interventions using humor and timelines or humor and unanticipation can substantially drive virality and increase market capitalization almost immediately at a fraction of traditional advertising expenses 2 Will reviews with spoilers harm book sales and movie revenue There is a general belief that spoiler reviews will affect the revenue of movies and books Abhishek brilliantly dissects this belief with the necessary scientific data The study found that spoiler intensity increases rather than decreases box office performance for a movie Ryoo and his co authors found.
My language your language book
Undoubtedly demonstrates the effects of language It can make or break your brand 6 Are you guilty of practicing lalochezia Lalochezia is a new term I learned from this book It is something we all are guilty of while driving a vehicle in congested traffic Lalochezia is the emotional relief that comes into play when drivers spew out expletives when pedestrians unlawfully cross a street 7 What is the reason why we like things that are new and surprising Human beings have a tendency to like the things which are new and surprising The novelty of exploring something new invokes a sense of curiosity and excitement in our brains The medical reason for this is explained beautifully here Our brains have a novelty center called the substantia nigra ventral tegmental area SN VTA. Mine Your languagewire ab When we encounter a new thing.
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Statutory Language is a minefield Words that firms and consumers use can be dealbreakers Today firms have many language based decisions to make from the brand name to the language of their annual reports to what they should or shouldn t say on social media Moreover consumers leave a goldmine of information via their words expressing their likes dislikes perceptions and attitudes What the firm communicates and what consumers say have an impact on consumer attitudes satisfaction loyalty and ultimately on a firm s sales market share and profits In this book Abhishek Borah meticulously and marvellously showcases the influence of language on business Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi you will read about how to improvise on social media how changing the use of simple pronouns like we and you can affect a firm s bottom line how to spot a fake review online and much So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them Mine Your Language will teach you to use language to influence engage and predict Mine Your Language Influence Engage PredictThe power of discourse has been a topic of discussion for many years This book is an attempt by an author to decipher the way humankind uses language and how it has the propensity to positively and negatively alter their lives Abhishek Borah shows us how much the words we choose influence our lives The author touches on diverse topics like improving our social media presence why certain books are becoming bestsellers problems with the cancel culture and the importance of hashtag campaigns. Book mine your language book Several exciting new concepts such as the Synthetic Control Method Gossip Theory NLP Gunning Fog Index and Perverse Halo effect will generate the curiosity of the readers The importance of communication skills and ideal language use in marketing and advertising was perpetrated by advertising legends like George Lois and authors like David Beaver With his vast experience Abhishek has crafted a gripping in economic vocabulary a spot elasticity of. Mine Your languageut The primary variable that the authors use spoiler intensity depends on the idea that spoilers reduce the uncertainty about a movie s quality Especially for experiential products such as movies it is difficult for consumers to evaluate before consumption So the reason spoilers increase revenue is readers appreciate the quality uncertainty that is lessened The first is when the user ratings for a movie are average Films in the middle range of ratings generally signal ambiguity about a movie s quality If uncertainty reduction is a strong driver of spoilers in positively influencing movie revenues these are the spoilers that should impact movie revenues . Book mine your language pdf Third many movies have only a limited release especially independent and arthouse films Unlike blockbusters with a high marketing budget these movies don t have a wide distribution and only see a limited release. Book mine your language review Finally spoilers should work during the early periods of a film s release rather than later 3 What is behavioral targeting You might have noticed sometimes that the advertisements shown to you when you are online are exactly those you thought about purchasing Behavioral targeting is the secret behind this magic Behavioural targeting uses people s behavioral data such as what people are or are not doing in an app on a website or with ad campaigns to trigger personalized marketing determining the advertisements that resonate most with them 4 What is the common factor seen in all the billboard chartbuster songs of the last three decades If you are someone in the music industry you should never miss this portion of the book as it can change your life by making you a successful songwriter. Book mine your language book Shape of You by Ed Sheeran and All I Want for Christmas Is You by Mariah Carey are two of the biggest hits of the last three decades If you look at both these two songs you can see a similarity which is the presence of the word you in them We can see this similarity if we look at many other songs too which are also big hits Per their predictions they found that songs using you words were purchased Their results held even after accounting for many alternative explanations One explanation could be that popular songwriters also use second person pronouns Another could be that radio airplay might contain songs with second person pronouns Perhaps the song s other topics e. Mine your language book pdf love dance drive popularity The authors used topic modeling to arrive at a song s topics Or the genre of the music could be a driving factor Finally other linguistic features such as an emotional tone in the lyrics could drive sales The results remained strong even after accounting for all these factors in their regression model In a regression model a researcher can isolate the effect of a predictor songs with you in this case on the outcome variable song ranking on Billboard in this case accounting for other factors The effect lingered even for non hit songs and even fictitious songs with titles like I ve Known You for a While Now and I ve Known Her for a While Now 5 What is one of the most important things you should consider while giving names to products of International brands While giving names to products of international brands many companies have made big mistakes that severely affected their sales in certain countries The name we give to the products should not have a derogatory meaning in other languages The author shows us how Mitsubishi landed into such trouble by naming Pajero one of its most famous SUVs For example you will never see a Mitsubishi Pajero in Spain or Spanish speaking countries though you will see the brand in the US Mitsubishi Motors named its sport utility vehicle the Pajero after a Pampas cat Leopardus pajeros native to southern Argentina Unfortunately the word Pajero means wanker in Spanish Mitsubishi Motors realized the potential harm of staying with the Pajero brand name and swiftly changed it to Mitsubishi Montero for Spanish speaking countries This example though innocuous and amusing it activates the SN VTA The SN VTA is a major origin of dopamine referred to as the reward chemical in our brains This activation increases dopamine levels which leads us to explore and search for new information My favourite three lines from this book If firms are really looking for a charismatic leader one of the best places to start could be an analysis of the potential candidate s language use Excellent customer service is the most direct route to customer satisfaction Vagueness has a benefit in business It provides an upside for the incumbent It deters market entry What could have been better The way narcissistic traits and personality disorders are mentioned in this book might generate slight confusion in the minds of some readers if they are new to this topic Rating 4. Mine Your languagenut app 5 5The author s assiduous nature helped him to appropriately incorporate his management skills behavioral economics psychology neurology and neuromarketing in the correct proportions to craft a perfect book catering to the needs of managers companies public relations officers social media influencers entrepreneurs college professors and linguists. Machine learning languages Huge thanks to Penguin India for sending me a copy of this book You can also follow me on Instagram ID Dasfill YouTube Channel ID Dasfill YouTube Health Channel ID Dasfill Health YouTube Malayalam Channel ID Dasfill Malayalam Threads ID Dasfill X ID Dasfill1 Snapchat ID Dasfill Facebook ID Dasfill TikTok ID Dasfill1 Kindle Edition
| Mine Your Language: Influence, Engage, Predict By Abhishek Borah |
| 935708939X |
| 9789357089395 |
| English |
| 454 |
| Kindle Edition |
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