Literature review of asian paints

The Rise Of Asian Paints by Anupam Gupta For a curious reader a marketing professional this book can be perused as a case study of a leading paint brand For others it can become a source of inspiration For a business leader it carries timeless lessons in the art of building a leading brand It is a riveting entrepreneurial legacy. Book The Rise of Asian paintsville Anupam Gupta has undergone the painstaking and rigorous endeavour of interviewing varied individuals scan through news journals understand the market needs and contemporary social economical and political environment when penning the biography of Champaklal Choksey in the book The Rise Of Asian Paints. The Rise of Asian paintseal The Rise of Asian Paints follows the emergence of one of the founders of Asian Paints Champaklal Choksey With rise of Champakbhai Asian Paints too saw the light of the day and steadily soared higher in the market Later it became one of India s first oldest and most trusted paint brands As we go through the chapters we learn not just about its inception but the highs and the lows the achievements and the failures the establishments and the disagreements and finally the end of Champakbhai s legacy READ THE ENTIRE BOOK REVIEW HERE Anupam Gupta

The Rise of Asian Paints: Champaklal Choksey, a Doyen of the Indian Paints Industry By Anupam Gupta

0670097985

9780670097982

English

288

Hardcover

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Asian Paints is India s largest paints company and its early history is hardly known even less is known about how Champaklal Choksey and his friends made Asian Paints the largest paints company in as far back as 1967 There are many lessons that are relevant even today from investing in high quality talent to separating management and ownership Most importantly there are very few books that show how honest businessmen can and should build large scale institutions that endure beyond their lifetime just as Champaklal Choksey has done This book tells the story of an iconic institution and its less known but visionary founder The Rise of Asian Paints Champaklal Choksey a Doyen of the Indian Paints Industry.