Beyond the price jungle: Find what distinguishes your brand and gain your uniqueness in the market By Gabriele Carboni
Beyond the price junglet book
New business ideasHow to integrate the Marketing Distinguo into your digital strategy How to communicate effectively your differentiating elementAdvanced strategies for differentiation in saturated marketsHow innovation can be a driver for differentiationHow Marketing Distiguo can be a compass for investments and business growthHow Marketing Distinguo intersects with Blue Ocean for a unique business modelThe importance of maintaining Marketing Distinction over time and prepare for the future also thanks to new technologiesLessons from the positive and unsuccessful cases in differentiation To date.
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Considered and detailed guide I have an ecommerce business and found this book useful in helping me redefine my product and move it away from the hyper competitive price commodity market 216
An essential compass to differentiate yourself in the intricate world of modern marketing In an era of homologation and fierce competition how can you stand out from the crowd and create true distinctive value for your brand Beyond the Price Jungle is not just a book it is a journey A path that guides you through the pitfalls of the marketing jungle helping you find your differentiating way out Online Bonus Download the editable slides for your marketing lessons Category Best Seller on USA Canada Australia Mexico and Germany and also in Italy with the Italian edition Oltre la giungla dei prezzi The authors share unmistakable strategies and tactics to make a difference in today s market With a foreword by Prof Evan Kubicek Eastern Illinois University and afterword by Stefania Pertusi Vice President Global Product and Portfolio Management Tetra Pak this book is set to become your trusted manual for successfully navigating the turbulent ocean of business The book presents the concept and process of Marketing Distinguo awarded at the DES in Madrid among the three best marketing innovations in the world in 2019 On Marketing Distinguo Philip Kotler Finally a clear and simple process to achieve the essence of differentiation Don t get trapped in the price jungle Grab your copy now and begin your journey to true differentiation What you can learn from this volume The concept of price jungle where to survive companies are forced to lower pricesHow the science of differentiation has evolved over the yearsThe basic concepts of Brand Positioning Unique Selling Proposition Value Proposition Marketing DistinguoHow the basic concepts of differentiation influence each other in the Differentiation CycleThe Marketing Distinguo method a three step strategic process that helps you understand how to stand out from the competition as a professional as a brand with your product or service etc The buzzwords to never use in your communicationThe power of the Marketing Distinguo deck of cards not mandatory to apply the process awarded at the DES in Madrid among the three best marketing innovations in the world in 2019How the most famous companies have differentiated themselves over the yearsSpecific tips for differentiation professionals and consultants small businesses medium sized businesses large businesses multinationals startups Beyond the price jungle Find what distinguishes your brand and gain your uniqueness in the market
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